Once, when I was silly and charged $60 an hour to write copy and was poor, I stood in front of a room full of women and told them if they had to put money behind their advertising on FB their content wasn't engaging enough. Because I was an ignorant, arrogant twat. I am hereby officially apologising to anyone who was negatively impacted by my stupidity. Funny story about today's guest. A couple of years ago my business strategist asked who I'd work with on FB Ads if I could have anyone. I said Bianca McKenzie. She said "well, you'd better work harder then because right now you can't afford her." So, I did that. And, like a lot of fabulous but high-priced service providers, she actually ended up being more cost-effective than any other FB advertising tactic I'd tried to keep costs down. Better ROI. Better feels. The lot. So, I've invited Bianca on to talk about Facebook Fibbery, myths that need blasting out of the water, and perhaps a little bit of launch cleverness too.