Terri Rockovich, the co-founder and CEO of Jinx, has managed to make 10 million dollars in revenue after soft-launching her brand, during the pandemic, in 2020. She is here to tell us about how she shook up the dog food industry and went from working with Fortune 500 companies to learning the specific keys that allow you to successfully launch a business.
• Change is tough but is how you get to “better”.
• The key to getting a winning growth strategy is really understanding your business.
• Creating your marketing funnel.
TIMESTAMP SHOW NOTES: [9:11] Change is good. [14:08] Understanding the business. [18:42] Grow or die.