In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer. We get into key questions like: ✅ Topics and questions your ideal customer cares about ✅ How to use digital strategies to scale your footprint ✅ Actionable steps to deepen connections and convert business The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward. You can learn more about our approach at valueprop.com.