S9E13: Discovering a mission along the way in deep tech, with Scott White (CEO, PragmatIC)
February 14, 2023
"We didn't have clarity when we started."
Today we're continuing our season "Mission-Driven CEOs". Richard speaks with Scott White, an experienced serial entrepreneur, now leading his sixth technology venture as CEO of PragmatIC Semiconductor. We talk about impact he wants to make beyond just the financials - in terms of the company mission and their personal leadership legacy - and how he puts that into practice on a daily basis.
In this conversation, you’ll learn:
- the story of how Scott identified a promising technology, realised it wouldn't work, and then committed to building something that would
- the difference between technology firms and deep tech businesses
- that mission isn't always 'hard wired' at the foundation of a business - and how a sense of purpose has emerged along the way for Scott
- what the key discussion was that shifted Pragmatic from a transactional business to a firm with 3 core purpose themes
- how to use purpose as an "opportunity filter"
Resources/sources mentioned: