The way we communicate has undergone significant transformations with the rise of digital platforms. Some may think that social media has taken centre stage and overtaken email in nurturing relationships in the business landscape, however email continues to have a better ROI and conversion rates than social. In this episode of Influence by Design, we discover how you can use AI to supercharge your calendar bookings with proven marketing authority, Scott Bywater. He’s retained by some of the world’s best direct marketing companies for his expertise in lead generation, marketing strategies, and copywriting. Whilst email may have the upper advantage when it comes to elevating your calendar bookings, you still need to make sure that you’re sending out messages that add value. And with the use of AI, you can create content that elevates how you communicate with your email list. If you’re a business owner looking for ways to book more appointments or increase engagement with the people on your list, tune in as Scott shares effective email strategies that allow him to build relationships that successfully convert. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/494