The GTM Playbook for B2B Influencer Marketing: Insights from Justin Levy of Demandbase
July 11, 2023
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools.
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.
Don’t miss this podcast if you want to learn how to leverage influencer marketing to enhance your brand reach and engagement!
Welcome to IMpulse - The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Our guest today is Justin Levy, the Head of Influencer Marketing and Community at Demandbase, a company that offers B2B clients transformational ABM and GTM tools.
Join us and take a deep dive into the world of B2B influencer marketing campaigns, learn strategies that drive success, and understand the importance of authenticity and genuine engagement in influencer marketing campaigns. Justin also provides insights on building and maintaining relationships with influencers, tailoring campaigns to specific goals and budgets, and measuring the success of influencer campaigns.
Join us as we:
- Understand the difference between B2B and B2C influencer marketing
- Discuss how to build campaigns with creators and influencers
- Look at the time taken to create and launch campaigns
- Share tips for brands looking to launch their influencer marketing campaigns
- Match brand needs with large, micro, and nano influencers
Justin Levy is the Head of Influencer Marketing and Community at Demandbase. He has over 15 years of expertise in corporate social media, influencer marketing, content creation, and community building for major companies such as ServiceNow and Citrix and consulting with AMD, PepsiCo, Microsoft, and Molson Coors. Justin was named one of the 25 Top B2B Marketing Influencers to Follow in 2023 and one of the 20 B2B Influencer Marketing Experts to Follow.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Want to get in touch with Phyllo?
contact@getphyllo.com
Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com