Khaled is the expert you hire when you think you have tried everything. A lot of the times, we do something over and over again without asking why. We don't test, we don't experiment and we end up having the same results.
In this week's episode, Khaled shares how he helps people change their perspective around copywriting and messaging in their marketing so they can have more sales and solve people's symptoms more effectively. We talk about finding bottlenecks in your marketing, how to create copy that talks to your clients symptoms not root cause, why it's important to not be needy, how to be happy with no clients and so much more.
TL; DR
1. Speak about the problems and create a story that is so painful, you know the pain better. This is a great way to persuade your prospect, because if you know their problem better, you'll have a better solution for them.
2. Have the freedom to say no to clients that won't best serve you.
3. Focus on shifting their perspective first before trying to sell them anything.
Get in touch with
Khaled Maziad. See you next week!
Chris Cownden