EP21 6 Common Mistakes people make when using Google Analytics with Janet Driscoll Miller
October 5, 2021
Want to take a data-first approach to your marketing but don't know how? Wondering how to use Google Analytics to measure your ROI? If you said yes, Chris Cownden brings on Janet Driscoll Miller to share her data-first marketing framework. This episode is for you if you don't know what data to track, you want to improve your marketing but get overwhelmed by it all or you nerd out on marketing and want to listen to someone with a tonne of credibility in this space.
Janet Driscoll Miller is the co-author of "Data-First Marketing: How To Compete and Win In The Age of Analytics" among other books that are published on Google Analytics and Digital Marketing. She has over 25 years in digital marketing and is the founder of Marketing Mojo. Her clients range from National Geographic to Mazda USA and she wants to help you grasp the importance of a data-first mentality when it comes to your marketing.
This is the blog that outlines what was covered in this episode.
If you want to find out more about Janet Driscoll Miller:
This is the blog that outlines what was covered in this episode.
If you want to find out more about Janet Driscoll Miller:
Marketing Mojo
Linkedin
Janet's Actionable Tasks for today:
1. Get the "Data-First Marketing Book" and perform an analytics audit. Ensure that you're tracking what you need and doing so accurately.
2. Evaluate your lead generation forms and perform A|B testing to improve conversion.
3. Follow the Data-First framework -- integrating and continuously improving marketing campaigns.
4. Determine what you think is important to someone who is buying from you and set a KPI for that. Track it.
5. Check out the URL builder
6. Recommended Tools - Quickbooks, Google Analytics, HubSpot and Salesforce
7. Create an event tag on your videos or podcasts and determine what the optimal length of your video is for your audience. The more you know about your audience, the better you can tailor your service to their needs.
8. Build your email list and nurture your database the best you can.
Janet's Actionable Tasks for today:
1. Get the "Data-First Marketing Book" and perform an analytics audit. Ensure that you're tracking what you need and doing so accurately.
2. Evaluate your lead generation forms and perform A|B testing to improve conversion.
3. Follow the Data-First framework -- integrating and continuously improving marketing campaigns.
4. Determine what you think is important to someone who is buying from you and set a KPI for that. Track it.
5. Check out the URL builder
6. Recommended Tools - Quickbooks, Google Analytics, HubSpot and Salesforce
7. Create an event tag on your videos or podcasts and determine what the optimal length of your video is for your audience. The more you know about your audience, the better you can tailor your service to their needs.
8. Build your email list and nurture your database the best you can.
See you next week!
Chris Cownden
Sorry for the bad connection today. Chris is in the UK and Janet is over in Virginia, USA.
Sorry for the bad connection today. Chris is in the UK and Janet is over in Virginia, USA.