Founders from Pencil & Marpipe - a rich & generous sharing of experiences
December 8, 2020
This conversation has its roots in 2 separate episodes of this podcast.
On Episode 3, my guest was Tim Demetriou, who is a co-founder of Pencil, where they help small businesses control their trade credit. At the end of our recording, Tim and I discussed having a founder from another startup as a guest in a future episode to generate conversation from the perspective of different startups.
On Episode 7, I was joined by Dan Pantello, the founder of Marpipe, where they use the power of data to improve the performance of ad creative for their customers.
Tim and Dan bring passion, experience and generosity in equal portions, and it delighted me that they would agree to this 3-way conversation.
It doesn’t take long to recognise the value of being able to eavesdrop on a conversation between founders in different markets, trying to solve similar problems.
Hearing Pencil’s Tim Demetriou and Marpipe’s Dan Pantelo share experiences and explore strategy through a founder’s lens was a rich learning opportunity.
They provided unique insights that could only be uncovered through a founder’s curiosity and I especially enjoyed the discussion around the techniques they use to acquire and retain customers.