Liv Steigrad of Tender L Creative is a fellow copywriter who brings psychological insight to her wordsmithing. I am a not-so-secret fan of hers, so I invited her onto So Crisp to get emotional about copywriting - in a good way! Ever wished you had an alter-ego? Liv and I discuss the power of names, and then we get into the psychology of copy, client avatars, and taking risks. There's a bit of queer marketing and baby-having in the mix as well!