Hola, A:R Nation! I want to get right down to business with this episode. It's about gaining audience insights. With 2020 having upended many businesses this year (including my own), it's probably a good idea to get back to the drawing board and look at the fundamentals. I admit that one of the fundamentals I've overlooked for years was my audience. Who am I serving, and what do they want from me. I wanted to share a bit from an exercise that I came across from a marketing program I'm in. The exercise comes from the JBTD (Jobs To Be Done) Theory. This framework offers that people make buying decisions for all kinds of reasons - functional, emotional, social, intellectual. By mapping them out and then creating messaging around those 'jobs,' we can have a better message that resonates with our targete audience. The application of this goes beyond sales and also to our relationships. How often do we take a moment to think about the underlying or hidden desires or requests of the people in our lives? The next time your significant other, a family member, a friend raises an issue with you, or has a request, try to hone in on why they have that request, and what kind of need would you have to satisfy (functional, emotion, intellectual, social) so that they would be satisfied. 'Why' packs a punch with only 3 letters. This is the Adulthood:Revisited Podcast.