For B2B robotics, all the customer cares about is the outcome. There’s no emotional attachment to having a brand new thing like there is in B2C. That’s one reason why it provides an incredible opportunity to bring sustainability and reusability to the industry. All it takes is one simple acronym: RaaS. Stefan Nusser, Chief Product Officer at Fetch Robotics, joins the show to discuss how his company approaches sustainability using a robotics-as-a-service model. We discuss: What made a partnership with Zebra Technologies so appealing The difference between building a product for B2B vs B2C The philosophy behind modular reusable components How RaaS is bringing sustainability to robotics Never miss an episode of Over The Air by subscribing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.