Business Growth On Purpose
Reacting to New B2B Marketing Trends with Alex Price || Ep 121
February 23, 2022
B2B marketing has a bad habit. There's often a noteworthy gap between leaders and your average mid-market operation. B2B brands operating in the 2M-50M AR range may have strong operations, but their marketing doesn't quite match. Frequently. Our guest today is on a mission to change that. Meet Alex Price of FINITE Community. Alex is an expert in digital marketing and what’s happening now in B2B marketing. He's has been doing research with his organization on current trends. As we all know, the world has been a little topsy-turvy the last two years, so he will give some clarity on some major movements that we need to be aware of if we are going to market successfully in 2022 and beyond. Alex is passionate about partnering with ambitious marketers and empowering them to be successful. He founded FINITE, a community for B2B tech marketers, to connect, share, learn and grow.