#100 The SDR DiscoCall Show – Katherina Tustea
July 2, 2024
Katerina shares her experience of prospecting in the DACH region as an SDR. She initially found it tough and struggled with cold calling, feeling like a robot and lacking confidence. However, she learned to trust the process, be herself, and adapt her approach. She found support and resources from the SDRs of Germany community and her colleagues.
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In this 100-episode milestone, host Neil Bhuiyan interviews Katherina, an Account Executive at Dealfront. Katherina shares her journey from studying marketing to accidentally getting into sales. She initially had misconceptions about sales, but after doing research and talking to a friend, she realized her communication skills and interest in problem-solving made her a good fit for sales. Katherina emphasises the importance of doing thorough research and spending time with the company before accepting a job offer. She also highlights the need for creativity and consistency in sales and marketing.
In this 100-episode milestone, host Neil Bhuiyan interviews Katherina, an Account Executive at Dealfront. Katherina shares her journey from studying marketing to accidentally getting into sales. She initially had misconceptions about sales, but after doing research and talking to a friend, she realized her communication skills and interest in problem-solving made her a good fit for sales. Katherina emphasises the importance of doing thorough research and spending time with the company before accepting a job offer. She also highlights the need for creativity and consistency in sales and marketing.
Katerina shares her experience of prospecting in the DACH region as an SDR. She initially found it tough and struggled with cold calling, feeling like a robot and lacking confidence. However, she learned to trust the process, be herself, and adapt her approach. She found support and resources from the SDRs of Germany community and her colleagues.
Katerina recently transitioned to an Account Executive role and is going through the onboarding process, learning to focus on value, ask the right questions, and personalize demos.
Links
Katerina recently transitioned to an Account Executive role and is going through the onboarding process, learning to focus on value, ask the right questions, and personalize demos.
Links
- 00:00 - Intro
- 04:26 - Katerina's Background and Interests
- 08:30 - Katerina's Journey into Sales
- 13:48 - Misconceptions About Sales
- 21:15 - Evaluating Company Culture and Fit
- 25:01 - Prospecting in the DACH Region
- 32:26 - Trusting the Process and Finding Your Voice
- 36:59 - The Value of Resources and Advice
- 43:05 - Transitioning from SDR to Account Executive
- 45:13 - Providing Value and Personalized Demos
- 49:56 - Shoutouts & Outtro