Rip Esselstyn on Growing a Movement and Being Open to Opportunity: PYP 237
November 8, 2017
Rip Esselstyn is founder of Engine 2, a food and education company dedicated to eliminating chronic disease through a whole food, plant-based diet.
As Engine 2 continues to grow in influence and reach, Rip is stewarding the company to new opportunities. As a food brand associated with Whole Foods and an education provider to their employees, Engine 2 is poised to explode with Amazon's purchase of Whole Foods this past year.
I see Amazon as a potential blessing and curse, both in its current behavior, and its continuing disruption of retail into the future. I wanted to get Rip's take on the opportunities and dangers inherent in a tight relationship with Amazon.