Copywriting: The Lost Art Of Writing Words That Sell with Matt Thibeau
September 30, 2020
This week Jeremy interviews Matt Thibeau who is the Founder and CEO of Savant Marketing and is a FEBE (For Entrepreneurs By Entrepreneurs) Award nominee and he's been featured on TV stations like Rogers TV. He's built up a solid reputation for producing content that creates controversy and it's helped his clients generate as much as $10,000 in new business in as little as 13 days.
Introduction
This week Jeremy interviews Matt Thibeau who is the Founder and CEO of Savant Marketing and is a FEBE (For Entrepreneurs By Entrepreneurs) Award nominee and he's been featured on TV stations like Rogers TV. He's built up a solid reputation for producing content that creates controversy and it's helped his clients generate as much as $10,000 in new business in as little as 13 days.
In this episode you’ll hear:
- the role that copywriting can play and where it fits in the sales process for clients
- that the best ways to qualify leads through copywriting
- what process Savant Marketing takes to get you quality leads and where you should focus your attention. Hint: not the traffic source
- the importance of keywords in your Google ads
- when you are preparing copy, such as a social media post, the acronym ADA is the best thing to follow
Quote
“so many people think that copywriting and ads are just meant to pull leads, but it's all about pulling the right leads, qualified leads”