#208 in INC 500 list, Eugene Ravitsky talks with us about how he went from an immigrant in Soviet Russia as a young boy to Founder & CEO of FactoryPure, an e-commerce retail business specializing in generators, machinery, and other appliances. He shares with us his insights on the adaptability needed to stay successful in business, hone in on the details to potential customers, and keep his company motivated to shatter their $22 million revenue goal in 2021.
• The importance of negative keywords.
• Hyper targeting your advertising.
• The value of Google reviews.
TIME-STAMPED SHOW NOTES: [11:28] Supporting yourself. [16:33] Listening to Experts. [21:50] Negative keywords.