As the world becomes increasingly digital, how businesses engage with their customers has drastically shifted. For example, in the B2B space, account managers are tasked with building and maintaining solid client relationships. And one of the most effective ways of doing this is through social selling. Social selling uses social media to build meaningful relationships with potential customers and drive sales. However, social selling is not a one-size-fits-all strategy. Instead, it requires a carefully crafted framework tailored to your business's unique needs and goals. This is where a B2B social selling framework for account managers comes in. #B2Bsales #socialselling #accountmanagement #salesstrategy #salesprocess #digitalmarketing #leadgeneration #contentmarketing