Product Thinking
Dear Melissa - Answering Questions about Internal Products and Prioritization
March 24, 2021
In this Dear Melissa segment, Melissa answers subscribers’ questions about pragmatic versus ideal product management, internal product management, and determining how to build products for a two-sided marketplace.  Q: Do you think there should be a difference between ideal product management and pragmatic product management? [0:59] Q: What kind of metrics are you looking at when customer-based internal users are forced to use the software? There's no LTV, CAC, revenue models, or any of the normal user metrics in B2C or B2B. [7:38] Q: We're building a product for renters, our end users, and landlords, our customers. I'm struggling with prioritizing whose problems to solve first. Is it better to build for our paying customer first, or do we build as fast as possible for renters but risk more turnover with the landlords? [14:03] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com
In this Dear Melissa segment, Melissa answers subscribers’ questions about pragmatic versus ideal product management, internal product management, and determining how to build products for a two-sided marketplace.  Q: Do you think there should be a difference between ideal product management and pragmatic product management? [0:59] Q: What kind of metrics are you looking at when customer-based internal users are forced to use the software? There's no LTV, CAC, revenue models, or any of the normal user metrics in B2C or B2B. [7:38] Q: We're building a product for renters, our end users, and landlords, our customers. I'm struggling with prioritizing whose problems to solve first. Is it better to build for our paying customer first, or do we build as fast as possible for renters but risk more turnover with the landlords? [14:03] Resources Melissa Perri on LinkedIn | Twitter MelissaPerri.com

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