Go To Market Podcast
#6 Mark Roberge - Science of Scaling, finding North Stars in companies and careers.
March 9, 2021
Mark Roberge is the Managing Director at Stage 2 Capital, Professor at Harvard Business School, former CRO of Hubspot, where he grew the company from 0 to $100 million. The author of the “Sales Acceleration Formula” and “Science of Scaling,” and in this episode, he reflects on what to pursue professionally. In this episode, Mark provides a systematic approach to the very important questions if a company is going to be a unicorn or a dud. When to scale the sales team? (if so) How fast should we scale? This episode is a must-listen if you are in product-market fit or ideas on how to scale faster as we dig into different parts of the business to find Go To Market fit. I hope you enjoy it.
Show Notes

1:10 - How does Mark decide on what to work on and pursue 
8:22 - Lessons learned from the writing process
9:42 - How to narrow down problems and framework to address the problems 
14:35 - What is the science of scaling?
18:50 - Use lead indicators as your north star, not revenue 
22:00 - Going from product-market fit to Go To Market Fit.
27:00 - Diving deeper into different parts of Go To Market Phase

34:44 - How to model your customer success team 
35:43 - When to scale and how fast? 
39:23 - If you were to create your course for Entrepreneurship
40:03 - Last Question 


Stuff Mentioned 

Sean Po
ELS
Hubspot
Sales Acceleration Formula 
Harvard Business School
Stage 2 Capital 
Dharmesh Shah
Science of Scaling
Jay Po
Lean StartUp

To see other great guests and join our newsletter please visit. www.gotomarketpodcast.com