Marketing Angle: Knowing Your Customer and Building Trust with Peter Vescuso, Chief Marketing Officer at Dragos
November 3, 2022
In this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast, Peter Vescuso, Chief Marketing Officer at Dragos, joins Mariana Cogan to reveal why sixty-six percent of buyers prefer digital interactions and share actionable insights on how to build trust and get to know your customer better.
Peter is a B2B Marketing executive passionate about digital and content marketing and known for building brands and marketing organizations that deliver superior results. In his Chief Marketing Officer role, Peter leads the marketing strategy and operations in partnership with the sales team.
They cover:
👉 [05:40 - 07:38] Getting to know your customers better
👉 [07:38 - 10:44] Building trust in the digital space
👉 [10:58 - 12:48] Aligning marketing with sales
👉 [12:50 - 15:18] Tracking marketing contribution to revenue
If you want to learn practical ways to enhance your marketing efforts, boost sales productivity, and increase revenue, tune into this episode of Hidden in Plain Sight: The Enterprise Revenue Intelligence Podcast.
And connect with Peter here:
👉LinkedIn: https://www.linkedin.com/in/petervescuso/
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