Ep 70 - Anticipation Marketing: it's launching a completely different way w/ Brenna McGowan
March 9, 2024
Brenna McGowan is a master when it comes to launching anything. Her approach is so different and immediately caught my attention when a friend in business started talking about her. That friend is someone you listen to when she shares who she's following and learning from.
In our refreshing conversation we dive into Brenna's innovative approach to creating connection, something she refers to as Anticipation Marketing. This is a must listen for anyone who has ever launched something in business, no matter the outcome. I found what Brenna shared to be thought provoking and it totally got me fired up with motivation about the possibility of creating a more cohesive, connected community of awesome souls ready and excited to invest.
Brenna McGowan is a master when it comes to launching anything. Her approach is so different and immediately caught my attention when a friend in business started talking about her. That friend is someone you listen to when she shares who she's following and learning from.
In our refreshing conversation we dive into Brenna's innovative approach to creating connection, something she refers to as Anticipation Marketing. This is a must listen for anyone who has ever launched something in business, no matter the outcome. I found what Brenna shared to be thought provoking and it totally got me fired up with motivation about the possibility of creating a more cohesive, connected community of awesome souls ready and excited to invest.
In this episode
In our refreshing conversation we dive into Brenna's innovative approach to creating connection, something she refers to as Anticipation Marketing. This is a must listen for anyone who has ever launched something in business, no matter the outcome. I found what Brenna shared to be thought provoking and it totally got me fired up with motivation about the possibility of creating a more cohesive, connected community of awesome souls ready and excited to invest.
In this episode
- 5:48 Brenna’s founder story
- 9:12 What is anticipation marketing
- 12:33 Why anticipation is important in business
- 16:05 Anticipation marketing in practice
- 40:28 What role does leadership play in your life and business?
- 43:28 Connect with Brenna
- 42:31 How do you know when you're thriving?
- 47:59 What's a final piece of wisdom that you'd like to share?
Meet Brenna McGowan
Brenna McGowan is launch strategist & copywriter. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she teaches a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and raring to buy your offer.
By leveraging her pre-launch and Anticipation Marketing™ strategies, Brenna’s clients have tripled — and even quadrupled launch revenue growth — without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that have raked in hundreds of thousands in revenue.
When Brenna’s not strategizing or helping clients launch, you can find her walking in her Northern California neighborhood, continuing her endless search for the perfect white t-shirt, reading cheesy romance books, or coming to terms with soon becoming an empty-nester.
Connect with Brenna
Connect with Brenna
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