Understanding how to skillfully navigate conversations and move from a casual conversation to one that generates business is essential for any small business.
Failure to develop these skills leads to one of two outcomes:
What you need to do is walk the line between those outcomes. Confidently engage with your prospect and lead the conversation into how you can be of service to them. It's not about sales. It's about being a solution provider.
To discuss this topic today I turn to B2B sales expert, Chad Sanderson. Key takeaways from the show include:
During the episode, Chad discusses a framework for sales that is summed up in a simple graphic. To see that graphic, get the links mentioned on the show and leave a comment, visit our Show Notes Page at getrealaboutbusiness.com/50.
This episode is sponsored by the Get Real About Business Mastermind. Surround yourself with experts and get top-notch advice to increase profits in your business and scale it for greater impact. Apply today for a complimentary Discovery Call and find out how a business mastermind can help you take your business to new levels.
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