My guest this week is sales expert and business consultant, John Wallace. John has a somewhat different approach to sales. He says that your pricing strategy is a comfort blanket. If you want to increase sales and profits in your business, you should throw it out.
When I first heard John speak on this subject I was intrigued. Should you really throw out your pricing strategy? Can any business operate without a pricing strategy? John also had some more controversial thoughts on providing free services and free giveaways.
This is a really great interview with a recognised sales expert and a guy who walks his own talk when it comes to pricing strategy. For all the links mentioned in the show or if you'd like to leave a comment, please visit our show notes page at www.getrealaboutbusiness.com/34.