Omnichannel and Medical Affairs: What’s the Future?

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In this episode, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at The Anthill Agency.

They cover:

Modular content: How can Medical Affairs use it to produce a lot of content efficiently?
Why are Chief Digital Officers sometimes less focused on Medical Affairs?
Proactive vs reactive communication in Medical Affairs: What are the rules when it comes to digital channels?
Digital competence and Medical Affairs: What’s the current status?
The difference between omnichannel and multichannel
How can Medical Affairs leverage omnichannel

Subscribe here:

And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Karen Batoosingh: https://www.linkedin.com/in/karen-batoosingh-76284b10b
Anthill Agency: https://www.anthillagency.com

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.