The Tools of the Trade: How Stanley Black & Decker Tackle Marketplaces - with Dean McElwee, Director of Global eCommerce Collaboration

Today’s guest has walked the halls of some of the world’s biggest companies; from Coca-Cola to Kellogs, to Nestle and Mastercard, Dean McElwee is now the Director of Global eCommerce collaboration at Stanley Black & Decker. Expect to learn: How much of your time you should spend focussing on marketplaces How to ensure your presence on marketplaces aligns with the rest of your brand messaging When and why brands should take back control from their retail customers How to decide which products are right for which channels And much more

Expect to learn:

How much of your time you should spend focussing on marketplaces
How to ensure your presence on marketplaces aligns with the rest of your brand messaging
When and why brands should take back control from their retail customers
How to decide which products are right for which channels

And much more…

For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.

But what about marketplaces beyond Amazon?

In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.

Expect to learn:

Which marketplaces exist beyond Amazon, around the world
Which marketplaces are worthwhile for your category
How you can expand to new marketplaces beyond Amazon
How to turn your Amazon business into a marketplace business

Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.

Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.