Today's special guest is Sky Cassidy with his episode, "Leveraging the Right Sales and Marketing Data". As we all know, too much data is almost as bad as too little data. It hinders your sales & marketing clarity. The key to growth is knowing what data matters and how to leverage it. That's why we sat down with Sky Cassidy of MountainTop Data to talk about data. About how there are more opportunities to obtain quality data to expand and extend your marketing efforts, even as marketers in small to mid-sized companies. So listen carefully if you’ve ever wondered, “how do we reach out to people in ways that are legal, ethical, and effective?” Sky Cassidy is a problem solver, tinkerer, and lover of science. He was a founding partner in multiple startups; an event branding site, a photo-sharing app, a dating story aggregator, a movie fantasy league, social media security, and more. After over a decade working in marketing and bouncing around the Southern California startup scen e, he settled in as CEO of MountainTop Data, a provider of marketing database services for B2B companies. After listening to today’s episode, register for a free account on Sky’s TopData Search platform and 1000 free record download credits! Also, check out his podcast, the “If You Market” podcast. To learn more, visit https://www.valueprop.com/