You're capable of achieving more than you think: Going further with a direct booking strategy

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they discuss ways to maximize profitability and enhance guest experiences in hotels. Cullen also shares valuable insights on creating a data-driven culture, adjusting rate strategies, and where she sees the industry going.

In this episode of Hotel Moment, Karen Stephens interviews Kathleen Cullen, the Executive Vice President at PTG Consulting. Together they cover:

The benefits of shifting marketing dollars from third-party bookings to direct booking strategies by investing in digital marketing and leveraging your customer database
Why hotels should collect and analyze data to understand customer feedback to enhance the guest experience
Why the revenue professionals, sales team, marketing team, and front desk team must collaborate
And much more!

Kathleen is a hotel guru with over thirty years of experience helping a wide range of players in the hospitality industry create and deliver unique experiences. She aims to provide strategic leadership to build and nurture a diverse team of experts, while continuing to work closely with clients on the frontlines.

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Hotel Moment Podcast is handcrafted by our friends over at: fame.so

Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.

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