#1 Ryan Williams - Co-Founder, Producer, and Executive Coach on questions that lead to optimizing experience.
December 15, 2020
For the first episode we have Ryan Williams. You can find him on LinkedIn at /jryanwilliams. Ryan is the Co-Founder of Churro Media and producer for a documentary “Outside the Valley'' which can be found at outsidethevalley.tv and executive coach at jryan.coach. Where he coaches executives, emerging leaders and veterans transitioning into civil workforce. Before all of this he has seen the journey of 0-100 million 3 times as an advisor and operator.
In this conversation we cover how he started Churro Media and film his documentary. What 3 things come from writing out your sales process, becoming an expert, advice for sales reps, and thoughts on the upcoming year. This show has a little of everything for everyone and I hope you enjoy it.
Let us know what was your favorite quote or lesson from this episode? Please let us know in the comments!
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Disclaimer: "The opinions and thoughts of the guest and Walter Pape are of their own and do not represent Zoom."
Disclaimer: "The opinions and thoughts of the guest and Walter Pape are of their own and do not represent Zoom."
Shownotes:
Why starting Churro Media and the story behind the documentary, “Outside the Valley” [:50]
Ryan sharing how talking to Founders outside of the USA was the catalyst to Churro Media [5:50]
Observations from working internationally and effects of COVID-19 on fundraising [8:57]
How VC’s are approaching this time between early stage vs late stage bets [10:20]
Vintage of Startups that will come from COVID-19 [11:20]
Ryan’s background in advising and VP of Sales : [13:30]
Why you should write out your sells process [15:05]
What does your buyer say when you are not in the room? [16:05]
How writing your sales process allows you to create experiments as a Founder [16:56]
Advice for sales reps to stand out [17:30]
How writing out your sales process helps you identify what type of rep you should hire [18:20]
How writing out your sales process as a rep prepares you for running your book as a entrepreneur [19:25]
Why finding pattern matching matters [20:30]
What it takes to become an expert [23:55]
How it applies as a sales rep [25:00]
Examples of meta questions that Ryan coaches on [28:38]
Ryan ties meta questions with a story about a big career decision and an observation by his wife. [29:42]
How Ryan created his perfect day [31:00]
Questions to answer to optimize for the best experience [34:40]
Interview questions to ask to identify fit [35:00]
A question that reveals bias and reveals what people care about - [36:00]
Message for the listeners [37:45]
People Mentioned:
Stuff Mentioned: