Unapologetically BOLD: I'm not sorry for....
Being a rebel with Dale Dupree
February 8, 2021
Have you ever started a rebellion against the status quo? or rebelled against boring outdated ways of thinking? Well, today's guest has. Dale Dupree is an exemplary model of what it means to be unapologetically bold about being yourself. He embodies practicing what you preach and isn’t afraid to own his mistakes. With enough love to pass around, Dale takes having a passion for life seriously. Cultivated by courage and fueled by sincerity, Dale was raised to be extraordinary. He has picked up the torch, left to him by his father, and uses it to light the way for himself as well as others. For him, The Sales Rebellion is the fruition of a decade of waking up every morning determined to know true success.
Have you ever started a rebellion against the status quo? 

or rebelled against boring outdated ways of thinking? 

Well, today's guest has. Dale Dupree is an exemplary model of what it means to be unapologetically bold about being yourself.  

He embodies practicing what you preach and isn’t afraid to own his mistakes. With enough love to pass around, Dale takes having a passion for life seriously. Cultivated by the courage and fueled by sincerity, Dale was raised to be extraordinary. He has picked up the torch, left to him by his father, and uses it to light the way for himself as well as others. 

For him, The Sales Rebellion is the fruition of a decade of waking up every morning determined to know true success.

About the guest: Dale Dupree is the leader of the Sales Rebillion. A group of people committed to #ChangeTheGame in the ever-so-boring sales bullpen. He teachs ways to cause undeniable curiosity, wander your territory, breathe life into your pipeline, and take your prospects on an adventure.

[00:00:02] spk_1: this is limited in this show is brought to you by Safety FM. Yeah, welcome to unapologetically bold. I'm not sorry for If you are a person that is tired of apologizing for being you, you know the human part of you that sometimes feels like it has to be different at home versus work versus play. The human side that just wants to be hot, humble, open and transparent about your wants, desires and uniqueness. If you answered yes, this is for you. Join me, Emily Elrod as I dive into conversations with Amazing Guest. About what? That you're not sorry for and creative and loving ways. Let's get started.

[00:00:50] spk_0: My name is Dale Dupri. I'm the leader of the sales rebellion. I'm from Orlando, Florida. I'm a exports fanatic turned nerd about sales was once a rock star that toward the United States in a heavy metal band on a major record label on, I believe in radical authenticity. I believe that every single human being has a calling on this earth, whether it be big or small, that no matter how we perceive it, that it will be impactful for others and for and again like even if it's just in one instance that it could change lives, that it could cause people to turn their from their ways of not being able to tap into what it is that they've been truly called to dio and feel inspired. So the sales rebellion exists to tear down castles, the castles of the old guard, specifically, and to build a kingdom. So we're out here with, you know, pushing a movement, trying to make sales great again without the politics

[00:01:51] spk_1: e Oh, man, there's so many things that we're gonna touch on in this 30 minute time space.

[00:01:59] spk_0: I'm not sorry for being a rebel at all. It's what is defined my walk. It's what has created my success. It's what is helped my relationships to flourish and grow its what's helped my spiritual walk. It has literally defined the legacy that I'm living out, which is a a tree branch of my father's. Anybody that knows me knows that my dad is it was my best friend and will always be my hero, and and that his time on this earth was you know what, to find a lot of my success in regards to my outcomes my choices, Um and so I I'm a rebel through and through. I was even a rebel, like, you know, when my dad would would tell me Hey, do this. You know, I didn't always say yes, sir. On guy. I believe that those are the types of things, though, that that my father is as a man of action more than anything, Um, and and a man that was able to be able to sit back and help me to define my walk by letting me make my own choices that instead of being, you know, upset with mayor ticked off that I was doing something he didn't ask me to do. He allowed me to rebel and to figure out, you know, the answer to the question of my own, to risk to fail. And and that's what really enabled me to become who I am today

[00:03:10] spk_1: to be a rebel. How important is it to go from allowing people to call you out, but also stepping away from that coddled relationship that sometimes can happen?

[00:03:25] spk_0: Yeah, So I I never really had a problem with people like speaking their truth to May right? I think that I actually helped my rebellion was that if somebody were to kind of walk up and say, Hey, I don't like what you're doing that I would usually meet that with. Tell me more, Tell me all about that. Tell me what you don't like and, you know, because I think that instead of defining what it is that we stand for is the sales rebelling and who deal to pre is from unauthentic and Ultratech standpoint, is that I am I am 100% through and through a lover E I believe that that people, specifically again, like I said, have a purpose. And so what? It's up or someone comes at me, you know, passive aggressively. Or someone says something about me on the Internet sneakily, you know, like I like it all, um, not to say that I thrive on negativity and, you know, crap talking behind my back, right? But I do thrive on the idea of that. People and their opinions are what will make up my reputation. And and so I like to hear what people are saying because I like to sit back and then evaluate for myself. Hey, should I change that? am I being too aggressive here? Am I? Is this a bad vision? You know that I that I'm living forward and on these particular subjects. And But, I'll tell you, though, is that I think this goes For most people, though, Emily is that the conclusion you come to is that is one that you define yourself. There might be a little bit of influence, you know from it. And you know, this whole notion of failure and what it is is really just learning for the most part. And I mean, it's hired way to say it these days to, you know, like everybody, everybody there Mom calls failure, learning these nowadays. But I call it accountability, right? I think that failure is really just an accountability partner for us to sit back and say, Hey, maybe maybe you should look at these things or maybe you you should change the way that your pursuing X y and Z right? There's, I believe that there's just a little bit more to it that we're not allowing into our lives, right? And and so some people are just not tapping fully into this notion of what failure truly is Andi and others are like taking it way too serious, like I will say this and and maybe we I spark a little debate here between the two of us. Maybe you disagree with me, But when people say things like, I try to fail, you know, I kind of listen that sometimes when I go, I

[00:05:59] spk_1: don't know

[00:06:00] spk_0: about that. You know, like, I don't know that I sit around and go, Let's screw this up and make everything stuck right? Like I just don't think that that's a really it's a really healthy thing, to think or say or to believe for yourself and and so for me personally, like I'm not trying to avoid failure. But I'm just allowing, you know, the things that happened in my life to naturally be just that what happens in my life.

[00:06:25] spk_1: And I think that's important for us. We say fell often fail safe, but fell quickly. You know, in the aspect of that is to are you allowing variability? Are you allowing something to knock you off course and you taking interpretation from people? For me? It I think I would counted back to accountability and this is what I asked him my people all the time is am I allowing grace for you allowing the thing that hey, I'm a human, I'm going to screw up. And I just want to make sure that I don't put this pressure of perfection on you because we could never reach it. What it is like whenever you're like, Hey, I need to be a rebel. Like when was it the first moment you're like, Yes, this is it.

[00:07:12] spk_0: Yeah. So let me define what a rebel is to me before we jump into this, which is a rebel to me is. And let's just say this. What is our rebellion? That's a better way to kind of look at it. Our rebellion is built on hope. It puts people before products community before commission checks. Experience is over, performing pitches and fellowship over negotiations. So for us, like our rebellion is against this idea of mediocrity, it's against this idea that somehow if you read this book and take this course that has 10,000 videos on it for 9 99 a month for the next two years that you'll be the best seller ever, right? What we believe is in this very authentic look at what sales truly is from its basics. The core values is of people, the principles and ethics of people. And this is like, this doesn't just I'm not just saying like my core values and my principles and ethics. I'm talking about cultural diversity as well included in this that some people speak differently to each other and being, you know, very appropriate with with that kind of audience and also accommodating to it is a way that you know you as a salesperson can tap into a psychological theory and then gets people listening to you differently, right? It's like this idea of like a Democrat trying to convince a Republican Thio vote for their part, you know, like it just doesn't happen that easily. You know, most of stuff that everybody watching right now sees on Facebook. It's their plants, you know, when they're like Oh, you changed my mind. Yeah, that's not real. Go to Thanksgiving dinner and you'll have the rial conversation around those kinds of things, right? But so this idea again is based around accommodation theory inside of psychology, and that's what the rebellion stands for, and that's what I rebel against is I rebel against this notion that we don't need those things, that we should just rush to the finish line, that we should force people down the funnel, that we should get people to sign deals because they're stupid and they don't know any better. And they need us, right? I rebel against those things. And so for me, it was pretty quick. You know, it started in the music industry when I first recognized and realized why I was a rebel and why it was important to be a rebel because there was there was a lot of temptation on the road. There was the ability to be able to, you know, to be extremely promiscuous, right to be, to become an alcoholic, to be cut, to try every drug you've ever imagined. And I was in a Christian band, right? So, you know, you're the way that that I started, you know, from a cultural perspective, was in an industry where these types of things were just normal and it was okay. It was like that. What happens in Vegas stays in Vegas thing, right? Like every night of your life and any study where you'd be in Tucson, Arizona, and that rule still applies, right? So that's really where the origins came from and then being around my father and recognizing, you know, that the sales people that I knew and the sales organizations that I was up against and the way that people are kind of being shy sti inside of, you know, a negotiation or a competitive bid, that it wasn't for me at all. And my dad was a great example of the opposite of those things. Yeah, so I had I had a leader that was culturing me to that point, you know, throughout my early existence, but also as an adult when I first started into the biz. So my rebellion really started in 1984. If you really want to know which is my father founded his copier firm. That was the day that he decided to step out of the big box store and say, I'm not doing this anymore. I'm gonna treat people differently. I was born a year later with toner running through my veins and that rebelliousness. So

[00:10:51] spk_1: I love that and I love this story in the Passion and My father was an inventor, and I followed a lot in his footsteps. There's some of the greatness that he built into me and that confidence, but to it also takes a rebel to also step out from underneath your father's shadow. So I would I want to talk about that for a minute.

[00:11:15] spk_0: That was stuff because I struggle with depression, and for me, it was like my who I was or who I perceived myself as a least was like somebody that couldn't handle, you know, stepping outside of anybody, shadow or being my own leader at that, Right? So it was It was a It was tough, you know, to say the least. It was tough for May, but I was a creative and I always have been s I was a kid, you know, I you know, my mom would would tell the best stories of me, you know, just getting like a couple of Popsicle sticks and some tape and crayons and making you know this elaborate story out of this thing I was building. And when it was going to be used for and so there was there was just something in me in particular in my very being and at my very core, that was very unique, very creative. And it was influence in May. But there was this struggle that I had with this idea of who I was from the sadness perspective and in my Depression, and I attempted suicide at a very young age. I was a teen on, but it was It was one of the worst days of my life, without a doubt, and I was saved by my mother, basically coming home and interrupting the progress and the things I put her through in those moments. The things my dad went through, you know, for the next several months with her as well, the things I went through, um, I was I started to doubt myself a lot at that point in my life. And, you know, for me it was what really healed. Those things was community, and I surrounded myself with people and be held accountable. I'd say, probably around the time that I was like, 22 23 years old, I had a prophetic word from somebody, actually. And then I was sitting with one of my mentors and I was talking to him about the prophetic word and and my mentor at the time, he was 46. Guy, he's old now. But put his 46 of the time and and he said He said, Bro, I've have lived life, you know, I've made tons of money, had tons of success and I'm sitting here before you this little old kid and copy yourselves. Just get into the copy yourselves in the middle of Titusville, Florida If you wanna look that up, feel free and try not to be depressed yourself, right? And hey said if you can teach me the things that you have after all the life that I've lived there big things on the horizon for you and I remember kind of feeling awkward about that, like, what

[00:13:49] spk_1: are you

[00:13:49] spk_0: talking about but also feeling empowered and enabled? So I think that for all of us, it doesn't technically come from ourselves, and that's just waking up one day and saying, I'm gonna be this thing. You know that it it's influenced into us, and it doesn't mean that it wasn't always there. But in most cases, it's usually somebody else that helps us to see exactly what we're worth

[00:14:14] spk_1: for you. How has the people that you have been around your severe influence allowed for this rebellion toe actually come to life,

[00:14:28] spk_0: say that it's kind of It's two different ways. I would say there's kind of two different directions, even that one, that one group of people that were influencing my life, that it was a large group and most of them aren't in my life anymore. Um, were helping me to understand, like what I didn't want and and what I desired, actually not to be a part off, but, you know, because of circumstances or who I chose to be a that point in time, which was not myself. Um, you know, I I spent ah lot of time, you know, with these folks and and again, it's not. It's not a specific group. It's, you know, kind of just like a myriad of friends that I had and influencers that were in my life at a certain point in time. But I broke away from them, you know, because of their influence. And in the process of that, I found the people I sought out and found the people that surround me. Now and And so And what I'll tell you is this is that some of them, you know, whether their mentors or they're just buddies or whatever the case may be, some of them are people that you wouldn't expect me to hang out with. Quite frankly, Andi, it's not to say that they're doing like, terrible things, right, but that they're very opposite of the culture around what I'm raised in. You know what? What you would stereotype me to be a part of even, And I find that to be an extremely important part of my walk, though, too, because culturing yourself is this idea of awareness, right? Because you could be aware of once you figure out the awareness around you, which is extremely important, you can then take that same principle of awareness and you can start to become aware of others and which is extremely powerful. And so that awareness of others is a massive unlock for for anybody but specifically for me and my success. And I would say that you know, putting people in my life and in my sphere that either through happenstance, which I called divinity because I don't believe in luck um, you know, have come into my life or through, you know, me going out and actually trying to find them. You know, like saying I want to find somebody, like in this industry that acts like this Or does this or, you know, one of the case might be right. So So I would say that in both instances, though, the influence the sphere of influence has been extremely important, whether it was negative or whether it was positive and and the most important would be like to create a sphere of influence that has a very inclusive approach that that other people could even look at, it might say, like, I would never expect you to hang out with these groups or be on these types of boards, you know? Or, you know, whatever the case may be,

[00:17:19] spk_1: I love that in the part that makes me think is I tell I tell people all the time you do not want like minded people always around you. You won't like hearted. Because if you really want to grow and get to the next level, you need them to tell you you're wrong and your Dom, and whenever you do something like stuff you know, instead of like, Oh, that's such a great idea. I washed out the land that you Yeah. How many people have you probably encountered that do that? And like, for me, that's a turn off. It's like, Oh, I love you, but at a distance,

[00:17:55] spk_0: Yeah. I mean, I've I've encountered my fair share. I think the thing is, though, is that I just was raised so much differently that I have so much love in my heart for people in general that I can't I have no ill will toward anybody. I even the people that and listen, I've been targeted, like hard over the last couple of years of posting content on LinkedIn and trying to create this company in this movement. I've had people sign me up for gay dating websites and like spend 4 to 6 hours conversing with people on them just to get them to call me right and and that that's when I used to put my cell phone out there a lot more frequently. Now it's a little bit harder to find, but, um, you know, and like, furthermore like imagine how that affects your marriage. right When you're sitting on the couch with your wife and your getting texts from some guy, that's like, Hey, when are we hooking up? And and furthermore, like I've been, I've been It's been intense. I've been called it like two in the morning, like 90 times. Um, you know, to the point where my phone's fine, like something's wrong and like, comes off of silent mode. And it's just some guy drunk in some country or state somewhere else. Like making fun of me, right? Calling me the copy sucky er, you know, and like all kinds of crazy stuff like and I've taken the brunt of a lot of these things and and it gets darker than that to I'm giving you the PG versions, to be quite honest with you. But those people influenced me to, and and I would say that, you know, like I welcome that negativity because it helps me toe keep I had on my shoulders around the idea of what, like exists outside of my little bubble and that there are people that truly need this influence and they and they don't like it. They don't want it, and that is because they're comfortable and their little status quo bubble. They're comfortable with the things that they've built that they can control. And I'm not something that they can control. And because of that, I'm here. I'm here to wreck their party, fully wreck their party. So

[00:19:57] spk_1: that's so true. And it's cognitive entrenchment is what we call it in the psychology aspect of it. And it is basically and trenching your thoughts to see that you Macon see it differently. But it's from for me. All of our stuff is based on love and that it is a biblical principle is, um, to be patient, kind, honest, understanding and not busting Bill will. And so in that you have to be honest with people. And that's one thing I dio I want to get on in a minute because you are honest. You're from the content that I see and from the people. You're probably you're very honest with your people, but you do it from a love lands for you. How how are you a rebel in the sales

[00:20:39] spk_0: world? Yeah, like where we start is like, I'll just give you a couple quick bullet points where we started I prospecting. We don't believe in $150 a day and that somehow that, like, keeps the doctor away with sales manager away at that, you know, because if there are no results, then you will be fired and you will not have the success that you that you desire and that you're working toward in the first place, that people are so wrapped up in this idea of the k p i. R. The metric that they continually dig a hole of deceit for themselves that they lie in and that they eventually will die in and for. So for us, it's this idea of radical education, like we believe in radically educating prospects. We believe in getting attention, you know, because time is is the actual currency of sales inside of the cells rebellion. And we believe that attention is the exchange and then storytelling, you know, putting storytelling back into the mix so that we can highlight you know who it is that we are what it is that we want to accomplish with the person that we're speaking with and allow them to also relate into the story easier, find familiarity and and to be the hero of said story as well. To these are the types of things that are just very simple, that we make mindset shift mindset shifts around and that we've created actual courses and and literal talk tracks, if you will, you know, based on these concepts and also outreach methods themselves, you know, such as sending out things like the crumpled letter that people can download for free a crumpled letter dot com and try themselves. And that again that that cause a stir and an awakening inside of your prospect that causes a sense of wonder as to what it is that they could do differently with you. You know, another example I'll give you is that we believe that pipelines air rusted, broken and leaky and they're they're old and you know, they're old news. We believe in a living pipeline. We believe in this idea of giving experiences to your prospects, especially after they tell you no, not interested and being something again that, like comes back shows up, and not just because it wants to sail, but because it believes he or she has a purpose, you know, and that they are in those moments and in those instances, in particular for a reason. So you know, really, like a lot of our terminology even is based around affirmation concept. So, like the Thea outreach theory, we call it Reason, which is, you know, again, like this idea of that every day. If you believe that your outreach is to give people a reason and to speak your reason that you're taking a hard stance against the negativity that might be infesting or the self doubt that might be, you know, hurting your outcomes in the first place. So that's just a little overview of some of the things we rebellion.

[00:23:17] spk_1: It's that's good, because for us, it's accountability, but its connections ours. But it's oxytocin release is so for anybody else, like oxytocin is what bonds people and what the psychology that is coming in is that, in essence, you're creating connection and bonding, and it does not happen in a day. It does not usually happen in one call. That's cool that you're you say that you're doing a long term game more than, uh, maybe short term as well. But adding awareness with Karen love

[00:23:56] spk_0: Yeah, absolutely like our our game is long term because we believe that when you're playing the long game that you will get short term rewards inside of said Long game. That's what people miss. They think, Oh, if I play, I don't have time to play the long game. Listen, if you start playing the long game today, I guarantee you within 2 to 3 weeks you will start to see results in the way that you're outcomes are coming to fruition, and they're not all gonna happen that way. And but again, the idea is is that I spent 78 years at one organization in particular, just like literally changing the entire landscape of their success. And I was the number one rep you're in. You're out. Never dropped that mantle, you know, company went from $89 million a year. It's a 25 $26 million a year, and we didn't do that because, you know, we were growing the sales department. We did that because the sales department was growing itself right like the people. And it was me. You know more than it. It was me going out and bringing in massive amounts of net New business and playing this long game because, you know, imagine spending one year of your existence and sales, doing zero prospecting and writing two plus million dollars in revenue between you and your team and and my team, I mean the people you're in charge of. I was selling sand sales manager at this point, and it all be net new business, you know, like those are the types of things that are just kind of unheard of in general. But I live them out, and I and I encourage and help other people who live them out as well

[00:25:33] spk_1: to park. Final question. First question. People are apologizing for being a rebellious person. They're being, they're they're rebelling against society norms or rebelling against like what they're culture is saying and work. Or it could be laughed like they're rebelling against things. But they know that. It's like it's right. It's the right thing to do. What would you tell them?

[00:25:57] spk_0: Just trust your gut trust what it is that you know yourself is telling you. And make sure that you're also questioning it, though, and asking, Is this an altruistic approach? Is this inclusive? Um, I just trying to make money. Um, I just trying to gain fame. Um, I just trying to get attention, Or am I truly trying to serve the community in which I breathe, you know, eat, sleep and and live my life?

[00:26:20] spk_1: Amen. And then, finally, if people want to reach out and get connected with you, how can they find you?

[00:26:26] spk_0: Yeah, you can find me right here on Lincoln Lincoln dot com. Backslash backslash copier warrior. You can head over to sales rebellion dot com, but if you got Facebook, instagram, YouTube, Twitter, Snapchat, ticktock at sales, rebellion or just the u r l and then back slash sales rebellion on any of those platforms. Come find me

[00:26:46] spk_1: so you could find him anywhere. And I am so blessed that I found you here today on the podcast. Thank you so much for joining May. You are such an amazing person and people really get connected with them. And I hope everybody has an amazing and blessed day. Thank you so much for tuning in to this episode of unapologetically bold. I'm not sorry for if this touch you in any way, please like and subscribe and share with your friends as we continue the message of being unapologetically bold, Bobby and hot humans who are humble, open and transparent. See you next time.