Today’s guest is Lacy Boggs of lacyboggs.com. Lacy is here to share with us some sharp insights on content marketing and content marketing strategies especially for B2B companies. Lacy will also talk about how we should be thinking sideways when we build a plan for actually using content marketing to build an audience, to build a market, to actually get customers. Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners create the content between launches that helps businesses grow, nurture, and prime their audience to be excited to work with you before they ever see an offer. After listening to today’s episode, check out Lacy’s website, lacyboggs.com to learn more about Lacy and the services her company offers.