I’m starting to think I have a hidden talent. I think it might be making a career out of copywriting seem like the ultimate in life goals, because every year I welcome massage therapists, business coaches, naturopaths, and women from all other walks of life into my group coaching and 1:1 mentoring crew and slowly, but surely, they figure out they could be conversion copywriters. And they’re right. Gabi Angelina spent her childhood wanting to be a writer, but like so many of us, was told that wasn’t the most sensible choice for an income-generating career. So she was a teacher, then a Principal, then a music specialist, then owned a business teaching piano, taking that online when COVID hit in the US. Moving her entire business model to a virtual one led her to realise she had a specific talent for making tech easy - she consumed courses like cornflakes and actually implemented what she knew - with very little stress or fuss. She understood funnels, and zaps, and automations, and upsells, and the way humans access information through a building block system - slowly being educated to get to the point they can figure out what they really need - that all just made sense to her. One of the reasons I was so interested in having Gabi on So Crisp is her inherent and strategic understanding of how copy is used to hold a reader by the hand and get them from point 'slightly interested' to point 'I need this in my life'. What sealed the deal was a story Gabi told me about a large course group where all the women were getting tied in knots trying to figure out all these itty bitty details of tech and systems, when they were really missing the big picture: their messaging. Take a listen: