Marketing in the New Era: Adapting to Compliance Rules and Maximizing Lead Generation
November 27, 2023
In today's episode, Kathe Kline and Joanna Wyckoff dive into the exciting world of insurance agent marketing. They explore how compliance rules have changed the game, specifically when it comes to Medicare marketing. Join them as they discuss the frustrations and challenges of these new rules and share their thoughts on how they should be applied. Our hosts also explore the power of networking and forming partnerships, highlighting the importance of building relationships with carrier reps and attending various events. They reveal their own strategies for generating leads and referrals, from leveraging referral networks to co-marketing opportunities. Plus, Joanna offers insights into her workshops on Social Security and prescription assistance, sharing her expertise and discussing the value of charging for these valuable sessions. As always, they tackle important topics like the shift towards social media marketing, the enduring human touch in the insurance industry, and the future of insurance agents. Stay tuned, because this episode is packed with marketing gold for all you insurance business babes out there!
Our latest episode of Insurance Business Babes is all about marketing strategies for insurance agents in the current landscape. Hosted by Kathe Kline and Joanna Wyckoff, this episode dives into the challenges and opportunities agents are facing when it comes to compliance rules and marketing tactics. Here are three key takeaways for you:
1️⃣ Compliance rules are changing the way agents can market. Specifically, the Medicare one zero one marketing rules have had a significant impact. While these rules are necessary, they can be frustrating and limit agents' abilities to make appointments or collect the scope of appointment. We discuss how these rules should primarily apply to in-person visits, not phone conversations.
2️⃣ The power of networking. Building relationships with carrier reps and like-minded professionals is crucial. In the episode, we highlight the benefits of participating in Facebook groups such as Medicare Mentors Media, connecting with carrier reps, and attending events at senior centers, apartment complexes, and churches. This kind of collaboration can lead to resolving issues, securing business opportunities, and even gaining entry to major retailers like CVS.
3️⃣ Partnering for success. Referral partnerships play a significant role in expanding your client base. We discuss the importance of forming mutually beneficial relationships with other professionals, such as dentists and home health agencies. By referring clients to one another and offering additional assistance, you can build a referral network that helps everyone grow their business.
Remember, staying informed and adapting to changes in the insurance industry is key to success. Check out our latest episode of Insurance Business Babes for a deep dive into marketing strategies, compliance rules, and the power of networking. Stay tuned for more valuable insights and expert advice from Kathe and Joanna! 💪🎉
Time Stamps:
02:32 Friend attended HAFA conference about healthcare.
06:00 Group recommended for application troubleshooting, not for consumers.
08:01 Broker manager helped me expand opportunities.
11:00 Church event tomorrow: selling insurance to attendees.
15:46 Referrals make closing sales much easier.
19:20 Referral network provides dental and hearing aid options.
21:10 Incentivized referral program for dental and medical services.
23:58 Offered to write articles for dentist's referral.
28:59 Local newspaper connects small town community.
32:40 Agents using social media to promote Medicare.
35:56 Insurance business still thrives despite online options.
36:46 Fun show discussing insurance business.
1️⃣ Compliance rules are changing the way agents can market. Specifically, the Medicare one zero one marketing rules have had a significant impact. While these rules are necessary, they can be frustrating and limit agents' abilities to make appointments or collect the scope of appointment. We discuss how these rules should primarily apply to in-person visits, not phone conversations.
2️⃣ The power of networking. Building relationships with carrier reps and like-minded professionals is crucial. In the episode, we highlight the benefits of participating in Facebook groups such as Medicare Mentors Media, connecting with carrier reps, and attending events at senior centers, apartment complexes, and churches. This kind of collaboration can lead to resolving issues, securing business opportunities, and even gaining entry to major retailers like CVS.
3️⃣ Partnering for success. Referral partnerships play a significant role in expanding your client base. We discuss the importance of forming mutually beneficial relationships with other professionals, such as dentists and home health agencies. By referring clients to one another and offering additional assistance, you can build a referral network that helps everyone grow their business.
Remember, staying informed and adapting to changes in the insurance industry is key to success. Check out our latest episode of Insurance Business Babes for a deep dive into marketing strategies, compliance rules, and the power of networking. Stay tuned for more valuable insights and expert advice from Kathe and Joanna! 💪🎉
Time Stamps:
02:32 Friend attended HAFA conference about healthcare.
06:00 Group recommended for application troubleshooting, not for consumers.
08:01 Broker manager helped me expand opportunities.
11:00 Church event tomorrow: selling insurance to attendees.
15:46 Referrals make closing sales much easier.
19:20 Referral network provides dental and hearing aid options.
21:10 Incentivized referral program for dental and medical services.
23:58 Offered to write articles for dentist's referral.
28:59 Local newspaper connects small town community.
32:40 Agents using social media to promote Medicare.
35:56 Insurance business still thrives despite online options.
36:46 Fun show discussing insurance business.
Joanna Wyckoff from Topflightagent.com and Kathe Kline from CertifiedMedicareAgents.com talk about building a Medicare Insurance Agent business. (Use the code Babes2024 to get a free Bronze membership in the CertifiedMedicareAgent.com directory).