S6E4: Rapidly scaling in a crowded market, with CEO Konrad Weiske (Spyrosoft)
August 24, 2021
"We decided not to be innovative"
Konrad Weiske (CEO of Spyrosoft) talks with Xquadrant's Founder Richard Medcalf.
We're continuing our season on "Secrets of Scaling", where the CEOs from some of the fastest-growing companies in Europe and the USA (as measured by the Financial Times top 1000 rankings) share what's propelled their growth, what's held them back - and explore what it will take to reach the next level.
In this conversation, you’ll learn:
- How Konrad built Europe's 5th fastest-growing company with over 700 employees in under 5 years
- The marketing strategy they used for a very fast start
- The reason behind the decision NOT to be innovative...
- ...and the marketing innovation that put them in a "blue ocean" with little competition
Resources/sources mentioned:
For full show notes, head to https://xquadrant.com/season6episode4