Adding a D2C Arm to a B2B Business (Before it was Cool) with Ken Kline
March 8, 2023
Ken Kline is the founder & CEO at VHC Brands from Kansas USA. Traditionally a wholesale business, selling to all the major names in the US, Ken saw the opportunities of D2C before it was trending and diversified his business across marketplaces – both B2B & B2C, before setting up a new business to really leverage the direct-to-consumer opportunity.
Expect to learn:
- How a ‘single source of truth’ for product data can help scale your business
- How to sell D2C without upsetting your B2B customers
- The difference a smooth logistics operation makes
Ken Kline is the founder & CEO at VHC Brands from Kansas USA. Traditionally a wholesale business, selling to all the major names in the US, Ken saw the opportunities of D2C before it was trending and diversified his business across marketplaces – both B2B & B2C, before setting up a new business to really leverage the direct-to-consumer opportunity.
In this episode, expect to learn:
- How a ‘single source of truth’ for product data can help scale your business
- How to sell D2C without upsetting your B2B customers
- The difference a smooth logistics operation makes
If you liked this episode, check out Ken's interview with Chloe Thomas on eCommerce Masterplan here.
If you liked this episode, check out Ken's interview with Chloe Thomas on eCommerce Masterplan here.
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.