The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX
March 1, 2023
In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.
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In this episode, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX. They cover:
- What is Customer Experience (CX), and why are most pharma companies building CX teams?
- Why is CX powerful when it comes to HCP behavior change?
- What can pharma learn from Disney regarding content and use of data?
About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.
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