In this episode, Cynthia shared how she created a physical product and digital education that started from her personal horrifying experience. Here's what we discussed: Cynthia's horrifying experience that led to founding Stix; The power of testing and being customer-obsessed; Education and authenticity to attract ideal customers; Building both digital and physical side of business; What Cynthia loves about what she does; What Cynthia looks for in a founding team member; How Cynthia launched Stix as a side hustle while working a full time job; Best advice Cynthia has ever received; Interesting insights from sex ed survey