Links referenced in this podcast can be found online at https://jimperson.com/18.

 

Jim starts the podcast with a story about the “power of story” and this week's tip is about how to level up both your SEO and user experience (UX).

 

In news, the FCC will not block Twitter’s sale to Elon Musk, customers sue Amazon for automatic renewals for services, and over 65% of traffic to the top 1000 websites is via mobile. Meanwhile, in other news headlines of the week, Facebook’s foray into audio was short-lived, more mainstream brands are finding harmony on Discord, Twitter says it “overcounted” its users over the past three years, and Apple, Google and Microsoft team up on “passwordless” logins.

 

This week's tools are the Muzli Color Palette Generator and a couple of QR code site generatos. The "Friday Freebies” are from Meta and Google, providing tools for small businesses to improve their business. And our "bonus" content this week is about how to make content hidden in accordion tabs available to search engines.

 

Please follow, like or subscribe and leave a rating or review in your favorite podcast app. You might also want to sign-up for my weekly TNT Report e-newsletter for even more tips, news and tools at jimperson.com/tnt.

 

This week’s podcast is brought to you in part by Shopify, the platform commerce is built on. Millions of the world's most successful brands trust Shopify to sell, ship and process payments anywhere. Start your 14-day free trial with Shopify. https://jimperson.com/shopify