Humanizing your brand means changing your focus away from your product and services, toward your customers. Manufacturing is undergoing a massive transformation thanks to digitization. As technology advances, manufacturers need to adapt their processes to remain competitive. I invited Rob Brunson, Sales Representative at Wallace Electronic Sales to talk about his company and what they're working on with their marketing efforts. Key takeaways: Engineers are going to reach out to you when they need you. And that's just the bottom line. Brands need to humanize themselves to attract customers. Write better emails. Make it a point to write them well. Be concise. You can reach Rob on LinkedIn: https://www.linkedin.com/in/rob-brunson-%F0%9F%A7%99%F0%9F%8F%BB%E2%80%8D%E2%99%82%EF%B8%8F-67859718b/ . Rob's YouTube Channel: https://www.youtube.com/channel/UCo9XzB5JqV603nZbdKZnl0Q Find out more about Wallace https://www.linkedin.com/company/wallace-electronic-sales/ For more content like this, subscribe to Mind The Innovation, Modern Marketing for Manufacturing on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit this website: https://sannahvinding.com or https://mindtheinnovation.com Thanks for Listening! Sannah #sannahvinding #marketing #manufacturing #B2Bmanufacturing #digitalstrategy #contentstrategy #channelmarketing #contentstrategy #b2bmarketing #manufacturingrep #electronicsmanufacturing #electronicsindustry