Winning the Challenger Sale
#42 Driving Urgency for Change with Carl Ferreira, Director of Sales at Refine Labs
September 27, 2022
The theme for September on Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Carl Ferreira to discuss approaches for creating healthy urgency in mid- to late-stage opportunities, especially when progress stalls.
The theme for September on Winning the Challenger Sale is Driving Urgency for Change. WTCS host, Jen Allen, is joined by Carl Ferreira to discuss approaches for creating healthy urgency in mid- to late-stage opportunities, especially when progress stalls.

Carl Ferreira is the Director of Sales at Refine Labs, a demand generation firm focused on growth-stage B2B SaaS companies. Prior to Refine Labs, Carl was a Team Lead/Senior Account Executive at HubSpot. He has also worked at Ministry Brands as a Senior Account Executive and served in Naval Special Warfare for the US Navy.

Learn more from Carl Ferreira on driving urgency for change by listening to the full episode embedded above.

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Previous guests include: Ian Koniak of Ian Koniak Sales Coaching, Josh Braun of Josh Braun Sales Training, Will Allred of Lavender, Sam McKenna of #samsales Consulting, Ravi Rajani of Ravi Rajani Consulting, Jeff Bajorek of Parabola Consulting, Howard Brown of Revenue.io, Amy Hrehovcik of Revenue Real Hotline and Carl Ferreria of Refine Labs.

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