In this episode of SaaS Marketing Superstars podcast, I spoke with Andy Mowat. Andy is the Founder and CEO of Gated, a startup dedicated to cleaning up your email inbox and raising money for charity. Previously, Andy has led RevOps and Marketing for unicorns including Upwork, Box, and Culture Amp. Episode Highlights: ● Andy discusses his career trajectory and how he launched Gated (0:27) ● How Gated gained traction and helps to keep your inbox distraction-free (3:59) ● The process involved in deciding the company’s name and how the Gated.com domain name was eventually acquired (7:06) ● The strategies Gated employed to launch successfully on Product Hunt (9:00) ● How Gated grew 40% month over month within the last 3 months (12:22) ● Go-to-market strategies that SaaS companies can adopt to stand out from the noise (15:59) ● The framework SaaS founders can use to quickly create quality content without spending much time (20:59) ● Why LinkedIn is in danger of killing its golden goose (24:20) ● How to create ads that convert on LinkedIn and Facebook (26:04) ● Favorite books, apps, companies and SaaS leaders to follow (28:19) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-andy-mowat-go-to-market-strategy/