Founded in 2009, XERO shoes are worn by over 120,000 people in 91 countries. As CEO and Co-Founder, Steven Sashen is revolutionizing the shoe business one more time.
• So many things are out of your control. 
• Think tank with multiple Ph.D.’s. 
• Look for the ways things are always being done – and what. 
• Stumbling on happiness. 
• Fooled by randomness.

TIME-STAMPED SHOW NOTES: [4:30] No idea. [16:20] Looking for counter factuals. [21:20] Unspoken truth.

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