What's the secret sauce behind every exceptional salesperson, regardless of product or industry? That's the guiding question explored in this episode with Glenn Michael Milliet. With nearly 50 years working in the beauty industry, Glenn Michael Milliet brings an unusual blend of hair stylist chops and sales psychology expertise. Dubbing himself the “Business Communication Expert”, Glenn draws the curtain back on the hidden drivers of buying behavior. Leveraging decades of coaching business owners alongside scientific research, he introduces a powerful framework - his 10 Buying and Selling Insights. The conversation explores common myths and misconceptions around selling, while offering science-backed techniques to improve communication, make emotional connections, and guide buyers towards a positive call-to-action. Get ready to gain a deeper appreciation for the art and science of sales. For full show notes and links - https://samanthariley.global/podcast/546