#95: Positioning Lessons From A Former Rocket Scientist Who’s Also Helped Her Clients Increase Sales By $2B… w/ Dorina Lanza
August 16, 2022
When I first read Dorina’s bio, my immediate reaction was:
Dorina has been a…
- Rocket scientist at Draper Lab [MIT]
- Medical Physicist at Rhode Island Hospital
- Adjunct faculty at Northeastern University - Mathematics and Business School
… not to mention also being a competitive sailor, a certified pistol instructor, tactical range officer, ski instructor, and pyrotechnician.
And she was also a consultant who has helped her clients increase sales by $2B.
In today’s episode, you’ll get some of Dorina’s KEY insights on how to position yourself and your business to charge premium prices… banking on her incredibly eclectic background.