The Master Sales Funnels Podcast
Episode 35: Free Plus Shipping Book Funnel
July 23, 2021
Whether you are writing a book or planning one, a free plus shipping book funnel will do wonders for your business, for building your leads list, and pegging you as the expert in your niche.

In This Episode



Resources


Lead Funnels Swipe File (affiliate link) - 106+ lead funnel examples that work

Affiliate Marketing to $10k Course - Learn the ropes of affiliate marketing and what you need to know in order to earn your first $10,000 as an affiliate marketer.

Free Plus Shipping Book Funnel Article - Learn more information about free plus shipping book funnels and how they can help your business


Episode Transcript:


Hey there, everybody, this is Justin Coleman, your host of the Master Sales Funnels podcast, and today we are continuing our discussion on Lead funnels. So the funnels that you put together in order to pull automated leads into your business. Today, we are specifically going to be talking about free plus shipping book funnels. If you are an author, a marketer, or really just anybody at all that wants to be a leader in your space, then having a book is an amazing way to help build that authority.

Because if you think about it, anybody who has the capacity and the knowledge to put together a book, you just automatically think that they're an expert. I mean, that's not true in every case because anybody can throw something together and put it on Amazon nowadays. So the stigma is degrading a little bit, I think, as people are quickly putting content together just for the sake of having a book. But in general, if you have a book and you're on Amazon, it's a great way to generate leads.

It's a great way to provide that value that you so desperately need to provide to people in order to have a great business. So whether you already have a book or you are planning on a book or I've just convinced you into creating a book for your business, free plus shipping book funnels are a great place for you to build up your leads and capitalize on that authority. So what is a free plus shipping book funnel? Well, it is a funnel that allows you to give away your book for free, just like it sounds.

I know that it may not seem like a great idea to do so. Like, why would you give away your your hard earned product that took you so long to write and put together and have proof read and found publication for, like I said earlier, likely on Amazon nowadays. But why would you go through all that work and then give it away for free? Well, I mean, in all honesty, your book doesn't need to be a 300 page epic to begin with so you can have a shorter book if you're worried about giving it away for free.

But really, it helps build your trust from people because you're giving it away for free. They're getting a physical item for free from you and it's an item that is showcasing your authority. So you're basically saying here, here's proof that I'm an expert and you can have it. The part where you pay for shipping is where people pay for shipping from you is because you want to cover your costs. You don't want to excuse my language, but you want to lose your ass on this funnel, because while you're building your authority, you're not going to be able to help anybody if you go bankrupt in the process.

So you still want people to cover the costs of shipping the book. Also, it helps to get people to pull out their wallets because they always say a buyer is a buyer as a buyer. So if you get people to trust you enough to want your book, then they pull out their wallet, they pay for that shipping and you give them the book for free. Then you have a lead who is willing to buy from you and then you can then upsells them to other products within your funnel.

Products that are likely to be after your free book offer. You can offer an audio book which could be an order bump on the same page, or it could be your upsells on the next page. People love being able to do things quicker and more efficiently. And so having that audio book, preferably read by you as the expert trying to make the connection with people is the attractive character in your business. It's going to save them time because they don't have to take the time to read your book. You can have an instant download of the audio book so they don't even have to wait for the book to ship to you or excuse me to to them, they can instantly dig in and start getting into the content and the value that you're providing with the audio book now.

Another upsells that you could provide would be a course based on the material in the book. Now, this is great because if you've taken the time to make an outline and flesh out the content of your book and the value that it's going to provide people and then taken the time to write the book, you basically already have the content you need for a course.

And why would people buy a course if they have the book? Well, again, it's just that different form of the content that they're able to consume. They're able to consume it faster. It's a more personable level because you are talking to them directly. You are teaching them the content of the book. And maybe even you have you have a couple extra special bonuses that you throw in there. If they do happen to get the course, that's going to help them further their knowledge in whatever you're teaching them and help them get better results.

So, again, back to offer stacking that we've talked about previously. Another great thing that you can have on the back end of your free plus shipping book, funnel is an affiliate offer. So I talk about this a lot in my affiliate marketing course where you can take your existing product and you can upsell to somebody else's affiliate offer. If you don't have that course or if you don't have that software as your own product, then you can become an affiliate for someone who does have that and you can put that affiliate offer on the back end of your funnel.

So you're giving away your book for free after they cover shipping and you have that email list or that email for your email list so you can market to them in the future. But you're also benefiting because you didn't have to take the time to create that back and offer and you're still getting money and you're helping somebody in another business who can provide more value and maybe you've had a private conversation with them and negotiated a higher affiliate price just because you're allowing them to be in your funnel, that you're probably paying money to drive traffic to for them.

So you can probably contact the company that you want to be an affiliate for and negotiate a higher price if their systems have the capability to do that. I'll be sure to link to the affiliate marketing course in the show notes for this page. At the end of your funnel, you want to have a thank you page, so after your initial book offer and then your upsells order bumps all of that, you want a thank you page? Unless you're leading people to an affiliate offer, then you have to be aware that you're sending them off site and you're not going to be able to provide the value of a thank you page.

But if you have your own products all the way through, you can have a thank you page that gives them maybe a recap of everything they've purchased in the funnel and the pricing. You possibly want to have instructions on how their products are going to be delivered, whether you know how long the book usually takes to reach people, how long or how to access their course or their audio book, that sort of thing, or a link to the members area where they can sign in to get all of their digital assets that they purchased.

Another good thing to do with a thank you page is to send them somewhere else. Keep I don't know if it's a good word, but indoctrinating them to yourself and your brand by sending them to other blog posts, maybe sending them to your podcast, whatever, helps further that relationship and continue to build that trust. Now, having heard all of this, you may be wondering if you need a physical book in order to make this type of funnel work.

It's not necessary. You can do an eBook. You could have an instant download of the book. One thing that I would say is people like physical objects. It kind of holds more inherent value to them if they're getting something physical for their money. And it's a lot more rare that a company would send out a physical item. So it does give that extra value of, you know, making the connection special by giving them that physical item. It has to be on their bookshelf or their work desk.

It has to be in front of them more often than a digital product that they may bookmark and maybe hidden away in a folder. So you can do this with an eBook. But like, yeah, physical physical items tend to have that extra added value. I'm going to link to several resources down in the show notes. I'm going to link to my article that I have that has more information on free plus shipping book funnels. I'm going to link to my affiliate course where, as I said, even if you have your own product, it's good to know about affiliate marketing.

And the course is all about basics of affiliate marketing and how to make your first $10,000 being an affiliate marketer. So I walk you through those basics of what affiliate marketing is, how to find good programs that relate to stuff you're interested in or your existing business. And I even go into how to plan and build funnels using a couple of different methods for funnel building, because I want to give people options. I'm obviously going to have affiliate links within that course, but my goal is to provide as much value as possible in that course and to have you reach your first $10,000 in affiliate marketing.

A lot sooner than I did, which it took about a year for me to hit that mark. So I'm going to provide links in that course. Even if they're not affiliate links. If it's going to help, I'm going to teach you about it and describe it. Another good resource, if you're interested in successful lead funnels is the Lead Funnels Swipe File. This is from Russell Brunson at ClickFunnels. And he put together, I believe it was 106 different funnels that were lead funnels for companies that have been a huge success in growing people's lists.

So I'll be sure to link to that in the show notes as well. Thank you as always for listening and telling your friends if you know of somebody who's running their own business or maybe somebody who's a little down on their luck and wants to figure out how to make money online, be sure to point them towards that affiliate program. And if you want to be an affiliate for my affiliate course, I have that option as well. You can just reach out to me at Justin@MasterSalesFunnels.com.

I can also put a link to becoming an affiliate for that down in the show notes so you can become an affiliate and then tell your friends and get a little bit of a commission for telling them about my new affiliate course.

Thank you as always for listening. And be sure to Keep Funnelin'.