PublishHer Podcast
{ep. 89} How to Use your Website to market your book with Fauzia Burke
April 12, 2023
Fauzia Burke is a book marketing expert and pioneer of online book publicity. Episode 89 discusses the role a website plays in book marketing.
Authors often ask if they really need a website. Fauzia Burke discusses how a website can be used to help you market your book.

In this episode, we covered the following points:

The Importance of an Author Website Even Before You Publish Your Book

— Why you need a website even before you finish your book
— Why your website should be a workhorse and not a show pony
— Why you need a content strategy that makes your website a unique place to visit
— How to sell more books by making your website the hub of all your marketing
— How to build a website to gain attention from the media
— Common mistakes authors make in their marketing
— How PubSite can help you easily create a website designed specifically for authors. Check out their special offer for authors and get a free 2 week trial at

Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. Fauzia also does consulting and offers a "power hour" for authors needing marketing advice. Whether you’re a first-time author overwhelmed by the idea of building a brand or an experienced author wanting to take your marketing and publicity to the next level, Fauzia can help! She’s the author of Online Marketing for Busy Authors, and is based in San Diego, CA.   

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