Bridging the Gap Between Businesses and Consumers with Hemant Mehta, Author, Advisor, and Former Managing Director at Kantar
April 20, 2023
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving?
Impactful insights need context, and in order to create that context, you need to stay close to your consumers.
In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.
Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving?
Impactful insights need context, and in order to create that context, you need to stay close to your consumers.
In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer, entrepreneur, and former Managing Director of the Insights division, as well as Chief Strategy Officer for South Asia, at Kantar.
They cover:
- Why it’s crucial to contextualize insights
- 2 of the critical roles that insights professionals play
- The importance of advocating for a holistic perspective of business problems
- Key considerations when conducting research in local and hyperlocal markets
- What big brands can learn from local and hyperlocal brands
- How the industry has changed over the last 3 decades
- The DNA of a successful insights team today
- Why it’s crucial to do your homework before jumping into a project
- How insights professionals can seize opportunities and challenge the status quo
If you’re looking for a refresher course on how to bridge the gap between your business and your consumers, tune in to this episode of The Consumer Insights Podcast.
And connect with Hemant here:
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