The Power of Personal Branding: Joanna and Kathe Dissect Agent Practices in the Insurance Industry
December 11, 2023
In today's episode, your hosts Kathe Kline and Joanna Wyckoff start the conversation about Short Term Care and then have a captivating discussion about the dark side of FMOs that want agents to be dependent on them. They explore the importance of agents taking ownership of their tools, such as call recording, CRM, and websites, and question why some agents choose carrier business cards over personal branding. Join them as they share their own personal branding stories and discuss the power of branding oneself instead of relying solely on the upline or company names. They also uncover the deceptive practices in the insurance industry, including recent cases of misleading commercials for Medicare plans and the controversial world of short term health plans. As always, your hosts offer their expert advice and reveal their own preferred call recording services and strategies for success in the insurance business. So, grab your headphones and get ready for another eye-opening episode of Insurance Business Babes. Let's dive in!
Join Kathe Kline and Joanna Wyckoff on the latest episode of "Insurance Business Babes" as we share our insights and experiences in the insurance industry. We dive deep into topics like personal branding, deceptive marketing practices, and the importance of staying informed about regulations.
We start the episode by talking about Short Term Insurance and new regulations regarding this.
💼 As independent insurance professionals, we believe in standing out from the crowd and building our own brand. We discuss the pitfalls of relying too heavily on insurance companies and the benefits of investing in your own call recording, CRM, and website.
📸 We can't stress enough the importance of personal branding. Don't just rely on carrier business cards, put your own picture on it! Gain trust from consumers and make yourself easily recognizable. Share your own story, showcase your expertise, and connect with your audience on a personal level.
🔒 Be vigilant about deceptive practices in the insurance industry. We discuss the recent settlement of Benefit Technologies with the Federal Trade Commission and the misleading marketing tactics used for short term medical and medical discount plans. Stay informed and protect yourself and your clients from these misleading practices.
Key Takeaways from this episode:
1️⃣ Branding matters: Invest in your own brand, put your picture on those business cards, and establish a personal connection with clients.
2️⃣ Be informed: Stay up to date with regulations and be aware of deceptive marketing practices in the insurance industry.
3️⃣ Seek guidance: Having a mentor or joining a supportive community can be instrumental in growing your Medicare business and navigating the complexities of the industry.
Don't miss out on the valuable insights and stories we share on "Insurance Business Babes". Tune in now on your favorite podcast platform. And as always, please like, comment, and share to help us spread the word and support independent insurance professionals like us!
We start the episode by talking about Short Term Insurance and new regulations regarding this.
💼 As independent insurance professionals, we believe in standing out from the crowd and building our own brand. We discuss the pitfalls of relying too heavily on insurance companies and the benefits of investing in your own call recording, CRM, and website.
📸 We can't stress enough the importance of personal branding. Don't just rely on carrier business cards, put your own picture on it! Gain trust from consumers and make yourself easily recognizable. Share your own story, showcase your expertise, and connect with your audience on a personal level.
🔒 Be vigilant about deceptive practices in the insurance industry. We discuss the recent settlement of Benefit Technologies with the Federal Trade Commission and the misleading marketing tactics used for short term medical and medical discount plans. Stay informed and protect yourself and your clients from these misleading practices.
Key Takeaways from this episode:
1️⃣ Branding matters: Invest in your own brand, put your picture on those business cards, and establish a personal connection with clients.
2️⃣ Be informed: Stay up to date with regulations and be aware of deceptive marketing practices in the insurance industry.
3️⃣ Seek guidance: Having a mentor or joining a supportive community can be instrumental in growing your Medicare business and navigating the complexities of the industry.
Don't miss out on the valuable insights and stories we share on "Insurance Business Babes". Tune in now on your favorite podcast platform. And as always, please like, comment, and share to help us spread the word and support independent insurance professionals like us!
Joanna Wyckoff from Topflightagent.com and Kathe Kline from CertifiedMedicareAgents.com talk about building a Medicare Insurance Agent business. (Use the code Babes2024 to get a free Bronze membership in the CertifiedMedicareAgent.com directory).