Striking a Chord: How to Harmonize Consumer Needs and Business Impact with Märta Eriksson, Senior Manager, Consumer Insights & Analytics, at Marshall Group
August 24, 2023
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together.
In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.
Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything together.
In this episode of The Consumer Insights Podcast, Thor is joined by Märta Eriksson, Senior Manager of Consumer Insights and Analytics at Marshall Group.
They cover:
- How consumer identity and behavior intersect
- Why insights are a triangulation of data
- The role of insights in understanding consumers’ jobs to be done
- The vital connection between insights and strategy
- How to position the insights function as a strategic sounding board
- Unpacking the perfect insights toolbox
- Why collaboration is key for future-proofing your org
- How insights can unify the business
- Tips for more inclusive insights work
- Why you shouldn’t forget fun at work
If you’re interested in some fresh perspectives on harmonizing consumer needs with business impact, tune in to this episode of The Consumer Insights Podcast.
And connect with Märta here:
- LinkedIn: https://www.linkedin.com/in/m%C3%A4rta-eriksson-069006a9/
- Website: https://www.zoundindustries.com/
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The Consumer Insights Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
Previous guests include: Edwin Taborda, Annie Pettit, Kyle Papanikolas, Yogesh Chavda, Mike Bartels, Rob Volpe, Gilad Barash, Ashley Hopkins, Rogier Verhulst and Dan Kellett.
Check out the 3 most downloaded episodes:
- The Role of Insights in Delivering Sustainable Business Growth with Edwin Taborda, Global Head of Insights at Electrolux
- Integrating Insights to Fuel Innovation with Yogesh Chavda, Head of Insights at WSAudiology and Founder of Y2S Consulting
- From Million-Dollar Insights to Billion-Dollar Insights with Rogier Verhulst, Head of Market Research at LinkedIn