A:R Familia, que es lo que hay!?!? I hope you're doing well. I wanted to share an experience and exercise that I got into this week with my girlfriend. It involves finding your why. A digital marketer friend of mine, James Bartram, recommended a book authored by another internet marketer, Dean Holland, called The Iceberg Effect. In the book, Dean shares his story. There's one chapter where he discusses the moment his business shifted course, and it's when he worked on figuring out his why - why he's in the business, and why he's pursuing money. My girlfriend and I got into a conversation about her career, and what matters to her. I decided to try the exercise, and ask why down to about 4 or 5 levels. It provided a heck of a lot of insight and clarity. It just so happened that I found some notes on something called the Hierarchy Elicitation Process. This methodology (I'm pretty sure I got it from some sales book or course) suggests that the first response to why is always at the conscious level, reflecting a person's beliefs. Keep asking why, and you get to their values. So if you're out there doing things, whether it's for you, the people in your life, a business - whatever - listen to this episode, grab a friend, and try out the exercise. But, why?!?! This is the Adulthood: Revisited Podcast. Click Here for info on The Iceberg Effect